Wow Potato is a cheeky, bold snack brand serving fun, flavor, and a little chaos in every bite. Designed for Gen Z snack lovers, the brand embraces a playful personality with loud colors, expressive typography, and a mascot that’s as quirky as the name. Create a snack brand that stands out in a saturated market by appealing to a younger audience through a fun, irreverent tone without losing clarity or usability in packaging and collateral. I built the brand around the expression “Wow!” — a moment of surprise and delight. The design system is centered on high-contrast colors, potato-inspired motifs, and a mascot-led storytelling approach that turns everyday snacks into a share-worthy experience.
