KHQR (Khmer QR Code) is Cambodia's standardized QR code system designed to streamline and unify electronic payments across the country. The branding design of KHQR reflects its mission to foster a modern, efficient, and inclusive digital payment ecosystem. The logo combines contemporary typography with traditional Cambodian motifs, symbolizing the blend of modern technology and cultural heritage, while the color palette of blue and white represents trust, reliability, and simplicity, with occasional accents of gold to honor national identity. The typography is clear and modern, chosen for legibility across various platforms. Custom icons, representing features like security, speed, and convenience, are designed in a consistent style that complements the logo. User interface elements ensure a seamless and user-friendly experience with intuitive layouts and clear instructions. The branding design extends to all marketing materials, maintaining a cohesive brand image and reinforcing user confidence in the KHQR system. Overall, the KHQR branding design is a thoughtful blend of modernity and tradition, aimed at promoting widespread adoption and trust in Cambodia's unified QR payment system.